posts tagged * marketing

Trade Shows Are for Suckers (not startups)


For as long as I can remember trade shows have been a part of doing business for most industries in the U.S. Each year, there are literally thousands of industry focused trade shows for businesses focused on franchising, farming, dental care, pets, automotive dealerships, mobile apps, flooring, and even adult entertainment. There’s even a trade show for trade show folks!

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Synergy 2012


Whether you’re a strapping young VP of Support for a Fortune 500 or perhaps you’re the Manager of the IT department at a much smaller business, you’ve gone years overlooking key statistics that will later come to haunt your next quarter end goals. The numbers are: 58%, 86%, and “5x.”

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